Charge To Bill

Payforit (www.payforit.org) is a cross-network mobile payments initiative, supported by all UK mobile operators. It enables consumers to buy low cost (less than £30) content & services on mobile portals and web sites by charging purchases directly to their mobile phone bill, instead of via Premium SMS messages.

Accredited Payment Intermediaries (APIs) have been appointed from the Mobile Aggregator community to ensure that all transactions are managed and processed in accordance with the Payforit scheme rules. The responsibility for the mobile purchase experience has passed from the content provider to these APIs, which means Payforit offers a consistent and transparent user experience regardless of where consumers purchase their content.

The APIs are also obliged to ensure consumers get direct access to customer support should they need help, and that they are able to opt in and out of subscription services and marketing as they wish. These improvements in the user experience for consumers have instilled consumer confidence in paying by mobile and generated improved conversion rates and repeat business for merchants.

Applications to run charity donation services via Charge to Bill must be submitted to your Vodafone Account Manager.

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