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Premium SMS
Premium SMS is a simple yet versatile way of charging customers for mobile content and services. End users pay by sending a text message that is charged at a higher rate than a normal SMS to a conventional mobile phone number or, alternatively, a more memorable 4 or 5 digit short code (Mobile Originated/MO). Alternatively they pay to receive a text message via a reverse charged SMS (Mobile Terminated/MT).
Premium SMS services are easy to set up and run. A connection to Vodafone is required using an IP Sec or leased line connection (using the SMPP protocol). There is an admin fee for the connection and a monthly charge for accessing the Vodafone gateway. Revenue share out-payments are linked to the volume of traffic and the price point.